As Data Cloud scaled, users had no way to see how their data moved.
The product exposed disconnected pieces — never the full picture. Debugging required stitching together data models, transformations, and activations across multiple tabs. Without a clear picture of the entire data pipeline, users couldn't trust what the platform was telling them — and that distrust was a direct threat to Data Cloud adoption.
Broken Trust
Users couldn't verify data accuracy
High Debugging Time
Tracing issues required tribal knowledge
Governance Risk
Unclear propagation of sensitive data (e.g., PII tags)
Strategic Priority
Critical to Data Cloud adoption and usability
The Solution
The first end-to-end data lineage experience in Salesforce Data Cloud.
I designed a graph-based lineage experience that lets users visualize how data flows across objects, processes, and transformations, turning invisible complexity into an explorable, trustworthy system.
From ingestion to transformation to activation, users can now trace their data's full journey, debug issues in context, and understand the impact of any change, without switching tabs or relying on tribal knowledge.
GA Launched 🎉
Fast-tracked after strong executive alignment
40k+
Unique queries since GA
↓35%
Time to complete troubleshooting tasks
Demo
See the experience in action.
Key Moments
A first look at the key features.
Graph View: Progressive ExplorationNodes expand on demand, not all at once. The graph scales with user intent, not system complexity.
Side Panel: Layered InsightDeeper detail on metadata, usage, freshness, and connections, without cluttering the graph. The graph shows relationships; the side panel explains them.
Field-Level Lineage: Trust at DepthDrill into specific fields to trace transformations, verify PII tag propagation, and understand deeper field-to-field relationships across objects.
Tag Overlay: Governance VisibilityPII classifications visible directly on nodes — no deep inspection needed. Transforms lineage into a governance-aware system.
The details of this project are confidential.
Want the full story?
Reach out for insights on the complete process: research, tradeoffs, key decisions, and the iterations that shaped this product.
